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Webinar Marketing Guide for Software Companies

Posted by on 8:37 pm in webinar marketing | 0 comments

Webinar Marketing Blueprint for Software Companies How to conduct and run your first profitable webinar Ever get caught thinking “if only I had X… then my startup or company would really succeed!” Yup, you’re not alone. Everyday startups, companies, and scrappy entrepreneurs are trying to find the elusive “X” factor in growing their user, customer, or client base. While there’s no magic bullet for accelerating growth (especially if you don’t have P/M fit), there’s been one method that continues to work above and beyond...

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Dear Startup Founders: Is it Time to Ignore Marketing?

Posted by on 7:25 pm in Uncategorized | 0 comments

I know the trapped all too well… New product is coming to market and you’re ready to start growing. You’ve spent months (maybe years?) on your product, and you need to show your investors, your team, your self… that people will use it. So what happens? Most startup founders say “Let’s Start Marketing!” And this where they can desperately fall short. Let me explain… The Difference Between Marketing & Growth To put in bluntly, the goal of a startup company is not...

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How “Fail Fast” Can Be Horrible Advice

Posted by on 7:25 pm in Uncategorized | 0 comments

In the land of startup worship, the manta “Fail Fast” (and doing so) has become a rite of passage. And for good reason, there seemed to be a time not so long ago where having a startup fail was probably seen as a huge “negative” on that person’s resume/self esteem, etc So changing the conversation from “Oh we should never quit this idea and let’s take as long as possible to make everything perfect before to ship” to “Let’s put something out there and see if it works”, was...

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Nothing Works If You Don’t Measure

Posted by on 7:24 pm in Uncategorized | 0 comments

Are you spinning your tires trying to grow your company or startup? It’s scary to say, but many Businesses and Startups simply don’t know what they don’t know. It’s a common problem, because it often boils down to tracking metrics. As the saying goes “Nothing works if you don’t measure”, meaning you cannot improve, eliminate, and double down on campaigns if you really don’t know how well they are working . This “shot in the dark” approach is common, because it’s reassuring to “just do it” and keep doing it, and...

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How To Destroy Your Startup Before Your 1st Customer

Posted by on 7:23 pm in Uncategorized | 0 comments

What you do to get your first 5-20 customers should NOT scale. The main reasons are: 1. You most likely don’t know who your customer is yet, so spraying marketing dollars will be costly and time consuming. If you have any idea who your customer is, what is the point of things like PPC advertising? You could potentially test who your target market is, but it could also be skewed because you wrote a good ad, had a simple landing page, etc. You completely miss the context of why they clicked what they clicked. Have real conversations,...

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The Missing Piece in Growing Your Company

Posted by on 7:21 pm in Uncategorized | 0 comments

Do you find your marketing efforts falling short? Perhaps we need to deconstruct what “marketing” actually means. With every firm or business, you can look at a client funnel A client funnel (or lifecycle) takes the 1 dimension view of marketing, and creates a robust, multi dimension view point that you can systematically use to build your firm or business The Core Elements of a Client Funnel First Encounter What this looks like: This is the time the prospect first encounters your services or firm. It could be a referral from a...

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